The importance of channels

Without actually knowing in which niche your enterprise want to get in, it is not truly feasible to set up how you’ll quickly gain and retain users. Those here for the long run.

First you need to know where your company fits into the market, doesn’t have to be that enormous, that big of a scheme. As Elon Musk says in bluesophy, (a platform for heaps of meaningful entrepreneur quotes) : “ If you do something that is useful to the rest society, I think that’s a good thing, like It doesn’t have to “change” the world. ”

So steps to follow :
pick a community whose behavior you already recognize, and then make your product some thing that they will want to assert!

Facebook, Quora, LinkedIn, Groupon, Yelp. And what is evident is that these organizations didn’t try to overcome their biggest competitors from the very start, instead, they focus on trying to solve a problem which the community cares about, cares about deeply. It is by addressing to them that the entrepreneur realize his potential into creating something that matters.
To use another famous entrepreneur quote from Paul graham “make something people want”

2/ Second
Build up a truly fantastic platform, a place where people want to hand on to learn new things, connect with their peers, follow topics that are of their interest. In the smart way. Meaning the design is a major determinant of your future success. People got to fall in love with your product. Another quote from Bernadette Jiwa towards entrepreneurs: ““ We don’t need better marketing. We need better products, made by trustworthy companies, led by brave leaders, who can look us in the eye and say, hand on heart, ‘This really will make your life better because we put you first.’ ””

3/ Testing, quickly:
Why quick? Well, when you do have decided on a few channels to tackle, this is when your testing should start. What we call A/B testing in the start up world. A/B testing can come down on how attractive is the shade of your button. You will be testing identity A vs identity B, with (likely) huge variations in the interaction patterns with your users, the values they perceive in your product. In many successful entrepreneur success cases, you will come to realize that they managed to reach a certain level of popularity based on those trial and error scenarios.

Good luck !


What is marketing

What is Marketing? – The basic question which every person in the field of marketing wants to know in the first place.

Great marketers of the world have tried to do this impossible task to ‘define marketing’. Even Google knows the amount of search done on keyword ‘define marketing’ that’s why when you type define mar…  Google instant shows marketing and throws 492 million results on searching ‘define marketing’. There are hundreds of definitions of marketing available online and marketing books but I am giving you 7 refined and most accepted versions of definitions.

Social Definition

“Marketing is a societal process by which individuals and groups obtain what they need and want through creating, offering and freely exchanging products and services of value with others”

Managerial Definition

“Marketing is art of selling. Marketing is not just selling. Selling is only the tip of the iceberg!”

Peter Drucker’s Version

“The aim of marketing is to make selling superfluous. The aim of marketing is to know and understand the customer so well that the product or service fits him and sells itself.”

American Management Association’s Version

“Marketing is the process of planning and executing the conception, pricing, promotion and distribution of ideas, goods and services to create exchanges that satisfy individuals and organisational goals.”

Philip Kotler’s Version

“Marketing is the art and science of choosing target markets and getting, keeping and growing customers through creating, delivering and communicating superior customer value.”

Wikipedia’s Version

“Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.”

Marketing is about communicating the value of a product, service or brand to customers or consumers for the purpose of promoting or selling that product, service, or brand

Crazy Mirchi’s Version

“Marketing is an act of decreasing the gap between the customer’s needs and products available in the market”