What is Marketing? – The basic question which every person in the field of marketing wants to know in the first place.
Great marketers of the world have tried to do this impossible task to ‘define marketing’. Even Google knows the amount of search done on keyword ‘define marketing’ that’s why when you type define mar… Google instant shows marketing and throws 492 million results on searching ‘define marketing’. There are hundreds of definitions of marketing available online and marketing books but I am giving you 7 refined and most accepted versions of definitions.
“Marketing is a societal process by which individuals and groups obtain what they need and want through creating, offering and freely exchanging products and services of value with others”
“Marketing is art of selling. Marketing is not just selling. Selling is only the tip of the iceberg!”
Peter Drucker’s Version
“The aim of marketing is to make selling superfluous. The aim of marketing is to know and understand the customer so well that the product or service fits him and sells itself.”
American Management Association’s Version
“Marketing is the process of planning and executing the conception, pricing, promotion and distribution of ideas, goods and services to create exchanges that satisfy individuals and organisational goals.”
Philip Kotler’s Version
“Marketing is the art and science of choosing target markets and getting, keeping and growing customers through creating, delivering and communicating superior customer value.”
“Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.”
Marketing is about communicating the value of a product, service or brand to customers or consumers for the purpose of promoting or selling that product, service, or brand
Crazy Mirchi’s Version
“Marketing is an act of decreasing the gap between the customer’s needs and products available in the market”